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Double the Upoints, double the fun with Reel Cinemas

Get ready to double up on the excitement! Book your tickets for the adrenaline-pumping blockbuster, Furiosa, between 21 May and 2 June at Reel Cinemas, and earn double Upoints.

That’s right, double the Upoints mean double the fun! Don’t miss out, book now. 

Terms And Conditions:

  1. Ensure to log-in with your U By Emaar membership before booking the tickets
  2. Double Upoints can only be earned on bookings made through web and app.
  3. Bonus Upoints will be credited within 15 days of the transaction.
  4. This offer applies only to the Furiosa movie screening at any Reel Cinemas location.
  5. U by Emaar members will earn double Upoints when they watch the movie.
  6. The offer is valid for online bookings exclusively from 21 May – 2 June
  7. Reel Cinemas reserves the right to terminate the offer at any time.
  8. Additional terms and conditions may also apply.

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Save 25% on Dubai Mall Spring Camp!

Dubai Mall Spring Camp
Tons of fun, games & creative activities for just AED599!

Exclusive 25% off for U By Emaar Members.

Experience Dubai’s Best: Join the Ultimate Spring Camp at Dubai Mall, featuring Six Iconic Attractions!
From marine wonders at Dubai Aquarium & Underwater Zoo to catching a movie at Reel Cinemas, role-playing at KidZania, ice-skating at Dubai Ice Rink, arcade thrills at PlayDXB, and reaching new heights at At The Top Burj Khalifa, make lasting memories with tons of fun activities.

Terms And Conditions:

  1. The Spring Camp runs from Monday to Thursday starting on March 25 to April 4, 2024.
  2. Parents can drop off their kids at Kidzania (meeting point) and a dedicated team will be taking care of the kids from start to finish.
  3. The Spring Camp is available for kids from 7 to 14 years.
  4. Kids from 3-6 years old must be accompanied by paying adult.
  5. The language spoken at the spring camp is English, so a basic knowledge of the language is needed.
  6. All your child’s belongings are their own responsibility. Expensive and treasured items such as jewellery, designer clothes or shoes, trainers, etc., should not be brought with the participants to the kid’s camp.
  7. The participating attractions and their employees reserve the right, at their discretion, to withdraw any participant whose influence or actions are deemed unsatisfactory, dangerous, or incompatible to the other Spring Camp participants or who live within the rules and policies of the Spring Camp. If this occurs, no reduction or return of a fee or any part thereof will be made.
  8. Emaar Entertainment is not responsible for any claims, losses, or damages of any nature whatsoever, whether it be accidental because of negligence or otherwise during or arising from any activity involved in the program.
  9. By enrolling in the program, Spring Camp for kids at The Dubai Mall, I have submitted the right to record me/my child (in picture or voice) on photographs, film and/or video, for audio-only and visual and/or visual production for use on digital including social media and websites, print and any other form of media.
  10. This offer cannot be used in conjunction with any other special promotions, discounts, and offers.

– Monday to Thursday 9 am – 3 pm
– March 25 – April 4
– Kids from 7 to 14 years
– Kids from 3-6 years old must be accompanied by an adult

To avail the offer kindly present U By Emaar digital membership card at the ticket counter.

Other Terms and Conditions Apply.

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Level Up Your Tier Status This Ramadan!

This Ramadan, seize the chance to elevate your U By Emaar Tier status simply by redeeming your Upoints at any of our participating outlets. Whether you choose to indulge in a luxurious stay, savour delectable dining experiences, unwind with a relaxing spa treatment, or enjoy thrilling leisure activities, every redemption brings you closer to upgrading your tier.

Here’s how it works:

  • Redeem your Upoints for stays, dining, relaxation, and play at any of our participating outlets.
  • Each day, one lucky individual will be randomly selected to be upgraded to the next status level.

Don’t miss out on this chance to enhance your privileges and unlock even more benefits with us.

Terms and Conditions Apply:

  1. Campaign Period: The campaign will commence on 11 March 2024 and conclude at the end of Ramadan.
  2. Eligibility:
    • Participation in this campaign is open to all members of the U By Emaar loyalty programme who hold the Black, Silver, and Gold tiers.
    • Tier Upgrade Mechanism: During the campaign duration, we urge members to leverage their Upoints for redemption, starting from a minimum of 500 Upoints, to qualify for a chance to elevate their tier status. Every day, one member will be chosen to progress to the next tier level.
  3. Selection Process: At the end of the campaign, a total of 30 members will be chosen through a raffle draw.
  4. Communication: All communications regarding the campaign will be sent exclusively to members holding the Black, Silver, and Gold tiers via their registered email addresses.
  5. Redemption Criteria: A minimum redemption threshold of 500 Upoints is necessary to be a part of the campaign.
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KidZania Dubai Spooky Season

6 October – 5 November

Can You Escape the Haunted Maze?

Your mission, if you dare to accept it, is to navigate through winding passages, solve riddles, and uncover hidden secrets that will lead you to the exit, all while grabbing Halloween Treats!

The excitement doesn’t end here! Take your adventure to the next level by delving deeper into the heart of darkness at Drakula’s House, where a variety of spooky activities await, including the chance to create your very own Glow in the Dark Slime.

Haunted Maze:

Included with our Premium ticket, you’ll have exclusive access to the Haunted Maze – the ultimate test of your wits and bravery.
Don’t have a Premium ticket? No worries! You can still join the adventure by adding the Haunted Maze experience for just AED 35 to your Economy ticket.

Drakula’s House:

Premium ticket holders can use their special AED 20 voucher to gain entry to Drakula’s House, where the slime-making activity awaits.
Economy ticket holders can also join the activities for just AED 20.

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Dubai Ice Rink Skating Academy is back! 

Starting from October 17 to November 26.

Discover the joy of skating or enhance your skills with our Skating Academy! Open to beginners and extending to the highest level of F7 for advanced skill enthusiasts.

Join us for an unforgettable experience on the ice as our experienced instructors guide you through the fundamentals and help you build confidence. Whether you’re refining balance and core techniques or delving into exhilarating maneuvers, our program caters comprehensively to skaters across all eight competency levels.

Don’t miss out – the last day to register is October 29! Secure your slot today!

Terms & Conditions:

  • The course runs for 6 weeks.
  • Group classes are held on a fixed schedule:
  • Saturday and Sunday
  • 10:00 AM – 10:45 AM | 10:45 AM – 11:30 AM
  • Tuesday and Thursday
  • 17:00 PM – 17:45 PM | 17:45 PM – 18:30 PM
  • The class duration is 45 minutes.
  • The class is open to individuals aged 6 years and above.
  • The class is open for participants with Beginner Basic skating skills.
  • The class is held in the closed 1/3 section of the skating area.
  • Reservations require pre-payment.
  • Due to the short course duration, no make-up classes are provided.
  • No refunds will be issued.
  • Registration is confirmed via email to or at the ticket counters.
  • For inquiries, contact 04 448 5111 or email
  • Requests to reschedule classes due to travel or school activities must be sent to before the missed class. A maximum of 2 replacement classes per student per batch is permitted.

Price: AED 899 or 8990 Upoints

AED 1470 (twice a week)

AED 2205 (thrice a week)

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Seafret At Dubai Opera

25% off on Seafret for U by Emaar Members.
Use code UBE25 to avail of this limited-time offer.

Seafret, the British duo behind the chart-topping hits “Atlantis” and “Oceans,” are gearing up to take the Dubai Opera stage by storm on September 15th.

Be there as the sweeping duo bring their trademark blend of folk, indie, and pop to Dubai Opera’s iconic venue in a one-of-a-kind concert experience.

Date: September 15, 2023
Venue: Dubai Opera Auditorium

With over 170 million Spotify streams for their lead single “Oceans,” Seafret has proven time and time again that they are a force to be reckoned with in the music world.

Don’t miss your chance to witness their incredible talent live at Dubai Opera.

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Swan Lake at Dubai Opera

Enjoy 15% Off Exclusively with U By Emaar. Use the Promo Code “UBE15” when you book using the Dubai Opera Website.

The beloved ballet masterpiece, Swan Lake, is poised to make its glorious return to the illustrious stage of Dubai Opera after a three-year interlude.

Join us for this astonishing performance by the Hungarian National Ballet, accompanied by the Hungarian State Opera Orchestra, conducted by Gábor Hontvári.

Book the premiere show on September 8 and join us for an exquisite Gala Night planned for you that starts at 7 p.m.

Don’t miss this unique fusion of elegant dance and captivating live orchestral melodies.

Reserve your seat now and indulge in an unforgettable experience.

Dress code: national dress/black tie/formal attire.

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Member Exclusive 25% Off at Dubai Mall’s Ultimate Summer Camp!

Dubai’s ultimate summer camp is here, combining fun and learning across six award-winning attractions! Kids can wander into wonder and witness marine life at its best at the Dubai Aquarium and Underwater Zoo, step into a world of fun and learning at KidZania, experience the magic of movies at Reel Cinemas, glide on ice at Dubai Ice Rink, enjoy thrilling games at PlayDXB and reach new heights at the world’s tallest building At the Top, Burj Khalifa.

It’s time for your little ones to embark on new adventures, make new friends, and create memories of a lifetime!


  • The summer camp is a 4-day event from Monday to Thursday
  • Day 1: Skating session at Dubai Ice Rink and entry to At the Top, Burj Khalifa level 124
  • Day 2: Entry to KidZania: Acting academy and dance class
  • Day 3: Non-stop fun at Play DXB and movies at Reel Cinemas
  • Day 4: Dubai Aquarium & Underwater Zoo including Glass Bottom Boat, Penguin Cove, Behind the Scenes Tour, and fish feeding
  • Certificate of completion

Terms & Conditions:

Monday to Thursday from 9:00 AM – 3:00 PM
July 3 – August 31
Kids from 7 to 14 years
Kids from 3-6 years old must be accompanied by an adult

To avail the offer kindly present U By Emaar digital membership card at the ticket counter.

Other Terms and Conditions Apply.

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Get Your Game On with up to 50% off at Zabeel Sports District this summer! 

Experience the adrenaline-pumping excitement of sports action at Zabeel Sports District and enjoy incredible savings of up to 50% off. Whether you’re a seasoned athlete or a beginner, the district offers something for everyone. Don’t miss out on this incredible opportunity to score big savings and be part of the sports action. Book now and elevate your sports experience at Zabeel Sports District.

Terms & Conditions:

  • Up to 50% off on all sports except badminton during non-peak hours
  • Valid until 29 September 2023
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Learn the fundamentals of Ice-skating with Our Beginners Course!

Join our 4-week introduction to Ice- skating course from May 29th to June 22nd.

Learn the fundamentals of ice- skating including forward and backward skating, balance, stopping, turning, and basic fun tricks!

  • Registration is open by emailing or visiting the ticket counters
  • The lessons are 45 minutes each.
  • Price: AED 500 once per week or 5000 Upoints
  • Price: AED 1000 twice per week or 10000 Upoints

Terms & Conditions:

  • The course runs for a duration of 4 weeks.
  • Classes are held every Monday, Tuesday, Wednesday, and Thursday.
  • The classes take place once or twice a week on a fixed schedule: from 5:00 PM to 5:45 PM.
  • The course is open to participants aged 6 years and above.
  • It is suitable for beginners with basic skating skills.
  • The classes are conducted in the open public skating area.
  • Each class has a duration of 45 minutes.
  • Pre-payment is required to secure reservations.
  • Make-up classes are not available due to the short duration of the course.
  • Refunds are not provided.
  • To register, please send an email to or visit the ticket counters.
  • For inquiries, you can call 04 448 5111 or email