Welcome to U By Emaar
A world of exclusive benefits & experiences
With 60+ participating venues
Celebrate World Tourism Day With Up to 50% Off On Stay
Limited Time Offer: Enjoy 50% off on Stay.LEARN MORE
U By Emaar Emirates NBD Co-brand 5th Anniversary
We are thrilled to make our 5-year mark more special for you. Win 5 experiences daily on our 5th Anniversary.LEARN MORE
UAE Residents Summer Offer!
Enjoy 25% off on your favorite experiences at Dubai Aquarium & Underwater Zoo!LEARN MORE
A Luxurious Escape For The Whole Family
Save 50% on Your Second Room at Address Grand Creek Harbour.LEARN MORE
earn and redeem
Here’s how it works
Earn Upoints for every Dirham you spend
2 AED = 1 UPoint
Earn points everytime you spend at participating outlets.
You earn 1 Upoint for every AED 2 spent across Vida Hotels & Resorts, Manzil Downtown, Rove Hotels and Play experiences.
Worth AED 51
The Lounge at Address Boulevard
20 Nov 2019
Dubai Ice Rink
20 Nov 2019
06 Nov 2019
Pay with your Upoints on your next visit
10 UPoints = 1 AED
Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.