Welcome to U By Emaar
A world of exclusive benefits & experiences
With 60+ participating venues
Shop. Play. Win
Make the most of your shopping with a chance to win a Million U By Emaar points at The Dubai Mall.LEARN MORE
Buy One Get One at Reel Cinemas!
All U By Emaar members can enjoy Buy One Get One movie passes at Reel Cinemas every Mondays.LEARN MORE
Shop Now Pay Later
Enjoy 0% interest on monthly payment options for purchases at The Fashion Avenue, The Dubai Mall.LEARN MORE
45% off your next stay!
Plan your next staycation in advance and enjoy great benefits as a member!LEARN MORE
Introducing The Emirates NBD U By Emaar Visa Credit Card
Shop, dine, play, stay and entertain every day with Dubai’s most rewarding card programme! Earn Upoints on daily spends and redeem instantly at over 1,500 stores across The Dubai Mall, Dubai Marina Mall and more!LEARN MORE
earn and redeem
Here’s how it works
Earn Upoints for every Dirham you spend
1 AED = 1 UPoint
Earn points everytime you spend at participating outlets.
You earn 1 Upoint for every AED 2 spent across Vida Hotels & Resorts, Manzil Downtown, Rove Hotels and Play experiences.
Worth AED 51
The Lounge at Address Boulevard
20 Nov 2019
Dubai Ice Rink
20 Nov 2019
06 Nov 2019
Pay with your Upoints on your next visit
10 UPoints = 1 AED
Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.