Welcome to U By Emaar
A world of exclusive benefits & experiences
With 60+ participating venues
What's New
earn and redeem
Here’s how it works
EARN
Earn Upoints for every Dirham you spend
2 AED = 1 UPoint
Earn points everytime you spend at participating outlets.
You earn 1 Upoint for every AED 2 spent across Vida Hotels & Resorts, Manzil Downtown, Rove Hotels and Play experiences.
Total Upoints
518
Worth AED 51
The Lounge at Address Boulevard
20 Nov 2019
+256
Dubai Ice Rink
20 Nov 2019
+172
Reel Cinemas
06 Nov 2019
+90
REDEEM
Pay with your Upoints on your next visit
10 UPoints = 1 AED
Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.
TIER BENEFITS
Join and instantly enjoy 5% off across participating outlets
The more you spend, the higher you progress unlocking greater discounts and privileges.