Origins

Vida Pasta Alfredo

Earn as you spend across Dubai’s
most sought after destinations

Earn as you spend

Dubai’s premier loyalty program, now available
on iOS and Android

Dubai’s premier loyalty program, now available on iOS and Android

Home

Welcome to U By Emaar

A world of exclusive benefits & experiences

With 60+ participating venues

The Spa
REEL CINEMAS
PALACE DOWNTOWN
DUBAI AQUARIUM
ROVE HOTELS
ARMANI HOTEL

What's New

earn and redeem

Here’s how it works

EARN

Earn Upoints for every Dirham you spend

1 AED = 1 UPoint

Earn points everytime you spend at participating outlets.

Stay
Dine
Relax
Play

You earn 1 Upoint for every AED 2 spent across Vida Hotels & Resorts, Manzil Downtown, Rove Hotels and Play experiences.

Total Upoints

518

Worth AED 51

The Lounge at Address Boulevard

20 Nov 2019

+256

Dubai Ice Rink

20 Nov 2019

+172

Reel Cinemas

06 Nov 2019

+90

Redeem Points

REDEEM

Pay with your Upoints on your next visit

10 UPoints = 1 AED

Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.

TIER BENEFITS

Join and instantly enjoy 10% off across participating outlets

The more you spend, the higher you progress unlocking greater discounts and privileges.

view tier benefits

Enjoy the Indian Premier League with great packages!

Cheer for your favourite teams with a choice of exclusive IPL packages across participating outlets. Visit the offers section to find out more!

Scan QR Code
to download the app.

Valid till November 10, 2020

Download the app

Reward yourself as you spend across the finest Dubai has to offer

Download