Earn as you spend on Dubai's most sought after destinations!

Earn as you spend on Dubai's most sought after destinations!

Dubai's premier loyalty program, now available on iOS, Android and Huawei

Dubai's premier loyalty program, now available on iOS, Android and Huawei

Home

Welcome to U By Emaar

A world of exclusive benefits & experiences

With 60+ participating venues

The Spa
REEL CINEMAS
PALACE DOWNTOWN
DUBAI AQUARIUM
ROVE HOTELS
ARMANI HOTEL

What's New

earn and redeem

Here’s how it works

EARN

Earn Upoints for every Dirham you spend

2 AED = 1 UPoint

Earn points everytime you spend at participating outlets.

Stay
Dine
Relax
Play

You earn 1 Upoint for every AED 2 spent across Address Hotels + Resorts, Vida Hotels & Resorts, Rove Hotels and Play experiences.

Total Upoints

518

Worth AED 51

The Restaurant at Address Dubai Mall

20 Nov 2019

+256

Dubai Ice Rink

20 Nov 2019

+172

Reel Cinemas

06 Nov 2019

+90

Redeem Points

REDEEM

Pay with your Upoints on your next visit

10 UPoints = 1 AED

Once you have accumulated enough points, you can redeem them at participating outlets for an experience of your choice.

Download U By Emaar App

The more you spend, the higher you progress unlocking amazing experiences and privileges.

Download U By Emaar App

The more you spend, the higher you progress unlocking amazing experiences and privileges.

TIER BENEFITS

Join and instantly enjoy 5% off across participating outlets

The more you spend, the higher you progress unlocking greater discounts and privileges.

view tier benefits

Download the app

Reward yourself as you spend across the finest Dubai has to offer

Download