Earn and Redeem

Earn with every AED you spend and redeem on an experience of your choice

Earning Upoints

Stay

AED 1
spend

Relax

AED 1
spend

Dine

AED 1
spend

Play

AED 2
spend

*Rove Hotels AED 2 = 1 Upoint

Redeeming Upoints

Stay

Relax

Dine

Play

Recommended Experiences

Earn and redeem Upoints across more than 60 experiences in Dubai

It's Time To #CelebrateU

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Tier Benefits

Earn Upoints every time you spend and gain access to a world of benefits and privileges with U By Emaar

Black

10% Tier savings on your dining bill

Book direct and enjoy 10% savings on hotel stays

Upto 9,999 Base Upoints

Silver

20% Tier savings on your dining bill

Book direct and enjoy 10% savings on hotel stays

10,000+ Base Upoints

+ 1 More Benefits

Gold

25% Tier savings on your dining bill

10% Tier savings on spa treatments

25,000+ Base Upoints

+ 5 More Benefits

Platinum

30% Tier savings on your dining bill

20% Tier savings on spa treatments

60,000+ Base Upoints

+ 10 More Benefits

Experience Partners

Get the best of Emaar hotels, spas, restaurants and entertainment

Join U By Emaar

Join in 60 seconds to get a lifetime of value

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