The following definitions shall apply:

  • "Emaar" means Emaar Properties PJSC, the entity with ultimate responsibility for U By Emaar loyalty programme, or any other companies within the same group.
  • "U By Emaar means" or "Programme" means the loyalty programme owned and managed by Emaar.
  • "Members" means a person who has registered to U By Emaar and "Membership" shall be construed accordingly.
  • "Upoints" means the currency of the U By Emaar loyalty programme based on spend in United Arab Emirates (AED). This is displayed as Points Balance to a member and is available for "Redemptions".
  • "Tier Upoints" means the Upoints earned upon eligible spend in participating hotels, restaurants and entertainment partner attractions and is not available for redemptions. These are used to calculate "Tier Status" and are displayed in the form of "Tiers" to members.
  • "Bonus Upoints" means the Upoints that are earned on promotional activities. This will be displayed under a members Points Balance and does not count towards "Tier Status".
  • "Consecutive Stays" means when a member checks in again after checking out at the same location without a gap of 24 hours in between both stays
  • "Tier" means the membership levels of U By Emaar loyalty programme that add escalating benefits and reward-earning opportunities.
  • "Tier Status" means the current tier of a member.
  • "Earn" or "earning" means when a member makes an eligible spend at participating hotels, restaurants and entertainment partner attractions.
  • "Redeem" or "redeeming" means when a member exchanges Upoints in return for a "Reward" or "Rewards".
  • "Reward" or "Rewards" means eligible products or services to be provided by U By Emaar to a member in exchange for Upoints.

The U By Emaar "Terms and Conditions" are governed by and are to be construed under the laws of Dubai, UAE. Claims may not be resolved through any form of class action. By participating in the Programme, Members submit all disputes arising out of the programme to the exclusive jurisdiction of the Courts of Dubai, UAE. The Programme Terms and Conditions set forth herein supersede all prior Terms and Conditions.

Membership in and application for membership to U By Emaar is void if prohibited by law in the country of the Member's or applicant's domicile.

The Programme has no predetermined termination date and may continue until such time as Emaar decides to terminate the Programme, at any time, with or without notice. Members will have three (3) months from the date the Programme termination is announced to accumulate for and Redeem desired “Rewards”. This means that, regardless of the amount Members participate in the Programme, their right to accumulate Upoints and claim Rewards can be terminated by Emaar three (3) months after Emaar announces the Programme termination.

Emaar reserves the right to add, modify, limit, delete or otherwise change any of the rules, procedures, conditions, "Earn" and "Redeem" rules, Rewards, Tier Status and "Benefits" pertaining to the Programme at its sole discretion, with or without notice, even though changes may affect the value of Upoints already accumulated. This means that Emaar may make changes that affect, but are not limited to, "Participating Brands" including hotels, restaurants, leisure clubs and entertainment partner attractions within the "Emaar Portfolio", rules for earning and redeeming Upoints, Tier Status, rules and procedures for the use of Benefits, continued availability of Rewards and the features of any or all special offers.

Only individuals of age of majority in their state of residence may enrol in the Programme and become Members (defined as individuals who have been accepted as Members by Emaar). Corporations, associations or groups are not permitted to enrol in the Programme.

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