WHY JOIN
There are a lot of reasons to join the world of U By Emaar, from exclusive member benefits to specially curated offers and rewards. From the ability to earn and redeem Upoints when Ustay, Udine, or Uplay with your U By Emaar Card, to tier-specific benefits that include late checkouts, complimentary room upgrades and breakfast for hotel guests, as well as discounts on dining and spa experiences, U By Emaar opens up a world of privileges for members.
  • Earn Upoints for every United Arab Emirates Dirham (AED) you spend at our participant brands.
  • Use Upoints as currency against stay, dining and entertainment experiences.
  • Enjoy bespoke member benefits across numerous participating brands.
  • Take advantage of exclusively curated offers that help you make the most of your Upoints.


Please click here to view terms and conditions or click here to access frequently asked questions.