Creating a bouquet of bespoke privileges, U By Emaar brings together diverse brands within the Emaar portfolio that elevate the overall quality of your life. Your U By Emaar Card unlocks a world of exemplary opportunities to enjoy life, allowing you to earn valuable Upoints, which can be used to redeem against stay, dining, or leisure experiences.
  • STAY
    Whether you are travelling for business, or taking time off, where you stay makes all the difference. Our lifestyle hotels offer sensational experiences; choose any one to earn Upoints for every night of your eligible stay.
    Earn 1 Upoint for every United Arab Emirates Dirham (AED) 1 you spend on eligible stays at our participating hotels.
  • DINE
    Dining out in the city can mean many different things. Rest assured our restaurants, steakhouses, lounges and nightlife venues are sure to satisfy, while adding value to your time by earning Upoints on your total eligible food and beverage spend.
    Earn 1 Upoint for every United Arab Emirates Dirham (AED) 1 on eligible food and beverage spend at our participating restaurants.
  • PLAY
    Dubai offers an imaginative collection of leisure attractions that bring a smile to every face. Embark on unique adventures at one of our popular attractions and earn Upoints for an exciting day out. 
    Earn 1 Upoint for every United Arab Emirates Dirham (AED) 2 you spend at our participating entertainment partner attractions.
Take advantage of our easy-to-use calculator to see how many Upoints you earn when Ustay, Udine or Uplay. Simply choose the type of experience you wish to enjoy followed by the amount you have spent, and leave the rest to us
Upoints can only be earned on eligible charges and are valid for a period of 24 months from the date they are earned. Bonus Upoints earned do not qualify for Tier Status. Please Click here to view terms and conditions or Click here to access frequently asked questions.