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HAPPY BIRTHDAY TO U
Dine for free and enjoy complimentary access to Emaar Entertainment attractions on your birthday throughout February
MORE REASONS TO #CELEBRATEU
We have enhanced our tier benefits!
DOUBLE UPOINTS THROUGHOUT FEBRUARY
For every eligible spend when you stay, dine and play
CHOOSE YOUR WEEKEND EXPERIENCE
Add an extraordinary touch to your weekend with the Dubai Big Brunch Collection with a selection of chic, casual and concept brunches that reward you with the chance to earn Upoints every time you dine at our restaurants!
UAE RESIDENTS OFFER
Whether you enjoy a staycation or holiday, we will reward your stay with 20% off dining and complimentary tickets to Dubai Aquarium & Underwater Zoo
STAY 3 NIGHTS, ENJOY THE SPA
Stay in a suite at The Address Hotels + Resorts for 3 nights, and grab the chance to revitalise yourself and your loved one in one of our luxurious spas.
BOOK A GETAWAY AND SAVE 15%
Spend time away from home at Vida Hotels and Resorts and enjoy 10% off Best Available Rate on 2 night stays.
EXPERIENCES BUILT AROUND YOU, FOR YOU

Life is about making the most of every moment, creating memories to treasure forever. Now you can do just that with U By Emaar. An exceptional rewards programme designed around individuals, it embodies the best that life has to offer. Stays at award-winning destinations, culinary journeys at world-class restaurants, time spent at Dubai’s most popular attractions - U By Emaar transforms every moment into an experience that is distinctively rewarding.

  • How to Earn
    Stay at our diverse destinations, dine across our selection of restaurants and visit Dubai’s most popular attractions to earn Upoints.
  • How to redeem
    Redeem Upoints against exciting stay, dining and leisure experiences across an incredible selection of destinations.
  • tiers & benefits
    When you join the U By Emaar universe, you embark on a journey of infinite discovery and value tailored to your desires.
BRANDS
Encompassing Emaar’s world of award-winning lifestyle hotels, world-class culinary venues and Dubai’s most popular attractions, our brands offer members the opportunity to enjoy superlative experiences with ease .